Once you build a bit of a following with your blog, you will start to get questions and comments through your emails from your readers. Or you may find yourself chatting with a friend or fellow blogger about a topic, via email. Take a look at your inbox and more importantly your sent folder right now. Chances are you’re doing a good bit of writing daily and much of it applies to your niche blog. 

Isn’t it a shame that many of these emails only go out to one person? Which means only one person potentially reads them? 

And what about the emails you send out to your list? Yes, they get seen by many more, but once you’ve sent them, they are gone and a few days later no one will look at them again. 

There is a simple little content recycle strategy that will turn those emails into evergreen content for your blog. Anytime you write an email, be it a reply to one person, or an email you send to your list, ask yourself if this content could be repurposed into a blog post. 

Recycling One-on-One Emails

An easy way to recycle one-on-one emails where appropriate is to introduce the topic, share the email conversation, followed by your comment where applicable. 

For example, you may share how the conversation started or that you received a question from a reader in response to another post on your site. Then you would share the email they sent you (anonymously unless you’ve gotten permission to share their name) along with your reply. 

From there you can elaborate a bit, or give more general advice if it was very specific. This is  a quick and easy post since you did most of the writing when you replied to the email. 

Recycling Email Messages and A/R Messages to Your List 

Next look at the messages you sent out to your list. This could be your weekly newsletter, evergreen helpful tips you send as broadcasts or even the emails that compose your autoresponder. Pick and choose through them and see what would also make a good blog post. 

Paste the entire email message into drafts and edit away. Maybe you can expand on an idea or tip, or maybe all you need to do is change a few words so it reads more like a blog post than an email.

Anytime you don’t feel like writing much, or don’t know what to blog about, dig through your emails. I’m sure you’ll find something you can use. 

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Petra Monaco

Petra Monaco

Create the Life You Want + Make an Impact while you're at it!

Petra Monaco is a published author, coach, mom and breaks the status quo for fun. As a foster kid, she knows the challenges and excuses people make as she rewrote her own story and then worked her way through to become a Master's level therapist. However, after watching her son fight for his life due to a rare genetic disorder and three liver transplants, she now coaches creatives and multi-passionates to stop waiting for “one day” and the “perfect moments’. Petra helps you dive deeply into the heart of things in order to discover your next steps, inspires you to set up your own personal framework so you can break free from fear, doubt, and overwhelm so you can start creating the life you want now. Petra uses her personal story to inspire and motivate people into doing the work they need to do to create change because she believes that your excuses are just avoidance. You can have the cake and eat it too if you're willing to show up for it!
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