The holiday season is a very lucrative one for many businesses, and if you want to include your own company in that, it pays to think very seriously about your Christmas marketing strategy. The sooner you gave a Christmas marketing plan in place, and hew better your holiday marketing strategy is, the more money you…
Are you ready to add 100+ New subscribers to your list? I see a lot of people relying on social media for their business and while there isn’t anything wrong with that in the scheme of things, I think it’s a little dangerous to be putting all eggs in one basket! I’ve seen lots of…
As a business owner, do you send out emails regularly to your subscribers? Are you nurturing your list and building a trusting relationship with them? Believe it or not, sending emails is still one of the most effective marketing strategies. You have tried it but didn’t get results? Maybe you didn’t apply it the right…
A traditional business model for small business owners is to charge hourly for their services. And if you take a moment to think about it, you’ve been trained that way from the time you got your first job and it’s a challenge to reprogram but not without possibilities! But if you hold onto that pattern,…
Are you building your email list and making offers with your email messages? When you have a lead magnet that is exciting for your potential client and solves one of their problems, depending on who you’re targeting in their buying journey, just getting people on the list is not the end. You have to find…
Marketing tactics are something that all business owners should pay close attention to. Your business will not be as successful as it may be without good marketing. Take a look at many of the world’s most well-known brands. They go there because of the excellent items and marketing. Marking tactics, like everything else, are changing,…
One of the parts of your business plan that is essential is to describe your ideal customer or client. As you get to know your customers, you’ll find answers to questions such as: Who are they? Where do they hang out? What do they want? What do they need? What are their pain points? What…
As you work to create products and content and build your list with smart lead magnets, learning how to focus on the benefits of your offers will help you a lot. You’ve likely heard the phrase benefits over features during your business studies. This is exactly what we’re talking about here. The main reason you…
There is a lot more to list building than merely offering a sidebar sign up for your newsletter. Building a list that includes hungry customers who want your offers requires that you know the audience, understand who you are and that you have a plan that goes further than the freebie. After all, you cannot…
Design and create compelling lead magnets so you can get started building your email list, it’s time to design and create a compelling lead magnet that will attract subscribers. Choose the Buyer’s Persona or Avatar You Want to Attract Understanding your audience’s buying journey is imperative. You need to choose whether you want to attract…
Robust strategies are integral when it comes to your business success. It should really be one of your top priorities if you are a business owner. If you own a smaller company then having a full marketing team may not be an option for you, and this is understandable, but that does mean that you’ll…
Your email autoresponder is one of the most critical technologies that you’ll ever invest in outside of your website for your business because of the high ROI you can earn via email marketing, and it would be shameful to underestimate the importance of this one system for your entire business. Avoiding these mistakes will ensure…
