It's not uncommon that if you are a business owner, especially a small mom and pop business online, to not fully know and understand your offers. If you think you're selling website design, content writing, and customer service, for example, you may go...
Once you get to know your competition and customers, it's time to create customer personas. The process of developing customer personas will help you develop targeted products, services, and content that resonates with your audience. To create your...
It might seem strange if you're new to the business to spend time studying your competitors. In fact, some small business owners get afraid that the competition's existence makes it impossible for them to succeed. Develop a Deeper Understanding...
Want your business to be successful then you will want to get to know your audience better by understanding who they are. And it's a step that is often gets overlooked when starting a business causing issues with finding an audience for your product....
Online Giveaways are becoming the popular choice next to summits. But if you’re wondering why everyone is suddenly hosting (or participating in) online giveaways, here’s what you need to know. They make money. Whether upfront or on the backend, they...
In the world of the internet and social media, if you want to promote your brand, it is important to be authentic or genuine. A genuine person is being who they sincerely are and avoids practicing things that they don’t value or bring them real joy....
Here’s a big fear we all have when it comes to writing a book: What if no one buys it? While that is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to get others excited about your book and to get them...
When you're ready to share your work with the world it can be daunting to know how to get the word out. There are at least 4 ways to market your business: text, graphics, audio, and video. Some of these may appeal more than others and come with benefits...
Ready to crush your goals? Think about what was your life like 10 years ago? In 2010, I was working my handmade business part-time, in a full-time job, in college, raising children and tending to my youngest son that was waiting on another liver...