When starting a business and started to sort out all the tools you need, choosing an email marketing technology will be part of that consideration. Once you know who your audience is, fully understand your reason for being, and know how the products and...
Social Media Management is an important aspect of business and Social media organizations have long used third-party tools and software to provide services to customers. However, one of the problems they face is that there is branding of a third-party...
Is there a wrong or right way of marketing? Whereas you may be tempted to say no, because each company has different needs, having the wrong plan can make your marketing efforts unsuccessful. So, yes, there is a wrong and proper way to...
If you're unsure what your mission is, it won't be easy to communicate it to your audience. One way you can connect with your audience and ultimately build an email list full of potential customers who need your solutions - is to be very clear about...
It's not uncommon that if you are a business owner, especially a small mom and pop business online, to not fully know and understand your offers. If you think you're selling website design, content writing, and customer service, for example, you may go...
Once you get to know your competition and customers, it's time to create customer personas. The process of developing customer personas will help you develop targeted products, services, and content that resonates with your audience. To create your...
It might seem strange if you're new to the business to spend time studying your competitors. In fact, some small business owners get afraid that the competition's existence makes it impossible for them to succeed. Develop a Deeper Understanding...
Want your business to be successful then you will want to get to know your audience better by understanding who they are. And it's a step that is often gets overlooked when starting a business causing issues with finding an audience for your product....
Online Giveaways are becoming the popular choice next to summits. But if you’re wondering why everyone is suddenly hosting (or participating in) online giveaways, here’s what you need to know. They make money. Whether upfront or on the backend, they...