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As a business owner, do you send out emails regularly to your subscribers? Are you nurturing your list and building a trusting relationship with them? Believe it or not, sending emails is still one of the most effective marketing strategies. You have tried it but...
A traditional business model for small business owners is to charge hourly for their services. And if you take a moment to think about it, you've been trained that way from the time you got your first job and it's a challenge to reprogram but not without...
Are you building your email list and making offers with your email messages? When you have a lead magnet that is exciting for your potential client and solves one of their problems, depending on who you're targeting in their buying journey, just getting people on the...
Marketing tactics are something that all business owners should pay close attention to. Your business will not be as successful as it may be without good marketing. Take a look at many of the world's most well-known brands. They go there because of the excellent items...
One of the parts of your business plan that is essential is to describe your ideal customer or client. As you get to know your customers, you'll find answers to questions such as: Who are they? Where do they hang out? What do they want? What do they need? What are...
As you work to create products and content and build your list with smart lead magnets, learning how to focus on the benefits of your offers will help you a lot. You've likely heard the phrase benefits over features during your business studies. This is exactly what...
There is a lot more to list building than merely offering a sidebar sign up for your newsletter. Building a list that includes hungry customers who want your offers requires that you know the audience, understand who you are and that you have a plan that goes further...
Design and create compelling lead magnets so you can get started building your email list, it's time to design and create a compelling lead magnet that will attract subscribers. Choose the Buyer's Persona or Avatar You Want to Attract Understanding your audience's...
Robust strategies are integral when it comes to your business success. It should really be one of your top priorities if you are a business owner. If you own a smaller company then having a full marketing team may not be an option for you, and this is understandable,...
Your email autoresponder is one of the most critical technologies that you'll ever invest in outside of your website for your business because of the high ROI you can earn via email marketing, and it would be shameful to underestimate the importance of this one system...
When you think about building an email list, it can get overwhelming thinking about all the technology you need to work together to make it all work. Keep in mind that some of the systems are redundant, and you may not need all of these, but you will need the...
When starting a business and started to sort out all the tools you need, choosing an email marketing technology will be part of that consideration. Once you know who your audience is, fully understand your reason for being, and know how the products and services you...