Small businesses, no matter their size, need a well-thought-out marketing strategy. Without one, it doesn’t matter how superior your products and services are; you won’t generate the kind of interest you would without one. So, that means you need to plow time and resources into your marketing strategy. To help you create a marketing strategy, here are a few ideas:
Your brand is essentially your identity. It encompasses your reputation, company philosophy, core values, outlook on the future, and a lot more. Your brand logo is how your customer recognizes you, and you want your values to be associated with your logo. But how do you do this? If this is new to you, then you need to start at the beginning. Consider why you came into the business. What was your motivation (other than to make money)? Was it to fill a hole you saw in the market? Was it to make things in more sustainable way? If you can come up with a great creation story that helps you develop your brand. You also need to think about your target customer. What are their motivations and desires? If you brand narrative and align with their view, all the better. A brand is actually a pretty loaded marketing device. It may even be worth hiring a marketing professional to help you with this to ensure that your brand resonates with your customers.
Being a good member of the community is a great marketing device. Perhaps you can get involved in local events, hold a stall, and give out free merchandise with your logo on. Have an area where you can get children involved, teaching them something through play. Maybe you can hold a talk. You could even get you and your team to wear capes with your logo on. Not only does it show your brand name off, it shows the world you have a fun, playful side. The good thing about local events is that they make great photo ops for your social media accounts. Remember, community engagement means online too, so how can you engage with the online community? Think about posting a couple of times a day, some great content such as images from local events. The community are your customers, so engage with them to find things out, like posting questions. If people post a comment, reply as soon as possible. The more you interact with your customers, the better you will know them, and this means you will be able to make better products in the future.
It is important that you demonstrate how you add value in people’s lives. How will using your product or service improve your customer’s life? Knowing this will help you develop better marketing material. Showing how your product improves their lives is a far more powerful technique than telling them. If you can mirror a person’s life in an advert and then show how this product makes it better, then you are going to be on to a winner.
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