If you’re looking to improve your blog’s content, there are a few things you can do. And we’re going to talk about the process you should go through to make those improvements and ultimately feel the benefits they’ll create for your site.
Every blog can do better and do more, so even if things are going well, you should always be looking for ways in which you can make them even better. We’re going to talk today about what that might look like, so read on.
Plan Your Blog Posts
Choosing a topic for your blog post can be daunting, especially if you feel like you need to write about something new and unique each time. A good way to start is by brainstorming a list of potential topics, then narrowing down that list based on what you know about your audience and what would be most relevant to them. Once you have a few ideas, it’s important to do some research to make sure there aren’t already too many blog posts out there on the same topic.
Do Keyword Research
Once you’ve chosen a topic for your blog post, it’s time to do some keyword research. This will help you understand what people are searching for in relation to your topic so that you can make sure your post is optimized accordingly. There are a number of different tools you can use for keyword research, including Google AdWords Keyword Planner and Moz Keyword Explorer. Start by entering in some seed keywords related to your topic, then see what related keywords come up. Make sure to consider things like search volume and difficulty when choosing which keywords to target.
Write Compelling Content
The first step to writing compelling content is to hook your readers in. You need to give them a reason to read more. To do this, you can start with an interesting story, a shocking statistic, or a question that piques your readers’ curiosity. You can make your content more compelling by using services like Blogger Tuesday and working with brands that are relevant to your audience.
Once you have your readers hooked, it’s important to write concisely. This means being clear and to the point. Make sure you write with an active voice to keep your writing engaging. Get rid of any unnecessary words or phrases.
Use Powerful Words
In addition to writing concisely, you also want to use powerful words. This means choosing words that are strong and evocative. They should be able to evoke emotion and create imagery in the reader’s mind.
Optimize for Search Engines
Choosing the right keywords is essential to getting your blog post to rank high in search engine results pages (SERPs). There are a few different ways to go about researching keywords.
One way is to use Google’s Keyword Planner tool. This tool allows you to enter seed keywords and get data on related keywords, as well as estimated monthly search volume and competition level.
Another way to research keywords is to simply do a Google search for your topic and see what words and phrases come up most often in the results. You can also use a tool like UberSuggest, which generates keyword ideas based on what you’ve entered.
Use Keywords Strategically
Now that you have a list of relevant keywords, it’s time to start using them in your blog post. But beware: if you stuff your post with too many keywords, it will not only turn off readers but also get you penalized by Google. Instead, use keywords strategically and sparingly throughout your post.
A good rule of thumb is to include your target keyword in the following places:
- Your title
- Your meta description
- Headings and subheadings
- Introductory sentence
- Concluding paragraph
- Anchor text (text you hyperlink to other pages on your blog)
It also helps to sprinkle in a few long-tail keywords (keywords that are more specific and usually longer than one or two words) can be helpful as well. Long-tail keywords tend to have less competition and can be easier to rank for.
Finally, don’t forget about alt tags. These are the descriptions that appear when someone mouses over an image on your website. Be sure to include relevant keywords in your alt tags so that they can be picked up by search engines indexing images.
Promote Your Content
As a small business, you may be wondering how you can get your content seen by more people. Luckily, social media provides a great opportunity to share your blog posts and reach a wider audience, so you should certainly make use of it.
There are a few things to keep in mind when sharing your content on social media:
- Make sure that you are sharing high-quality content that will interest your target audience. No one wants to read a dully or badly-written blog post.
- Use attractive visuals such as images and infographics to help break up the text and make your post more visually appealing.
- Make use of hashtags and other tools to help promote your content and make it easier for people to find.
Another great way to promote your blog posts is by leveraging influencers. An influencer is someone with a large following on social media or another online platform who can help promote your content to their audience.
To find relevant influencers, start by searching for key terms related to your topic on social media platforms such as Twitter and Instagram. Once you have found some potential influencers, take a look at their follower count and engagement rate (the percentage of their followers who interact with their posts) to get an idea of how influential they are. Then, reach out to them and see if they would be interested in promoting your content.
If you want to improve the content of your blog, there are lots of ways to do that, as the guide above shows you. By following the tips and ideas we’ve discussed here today, you can create content that is high-quality and engaging for your readers. That’ll result in your blog growing and becoming easier for you to monetize going forward as well.