Your website drives traffic to your business and gets you leads, conversions and sales. For you to do all these things, it needs to make an impression on the visitor.
Making a good first impression is not always easy and if you are struggling to find out why visitors are not staying on your site, you will need some ideas on how to improve the user experience.
Here’s a look at some of the best tips you can try.
Content Is King
If you have been on the internet long enough you have probably heard the phrase, “Content is King” thrown about. Content is what will attract visitors to your site and keep them on your site. It will also attract search engine ranking.
Try to create content regularly so that your website is always updated with interesting information. If you can’t write regularly then consider outsourcing your article writing so that there is always fresh content available for your visitors.
Now more than ever video has found its place in website design and marketing. You have probably been to websites where there are prominent videos displayed at the top of the website.
You can showcase videos in a variety of ways on your website. You do not have to put them in your banner section to make an impact. Tell your brand story through a video or talk about specific products that customers may be interested in.
When people visit your website it is as if they are visiting a store or a location. No one would want to visit a store or even a location where it is unsafe. If your website does not encrypt the information or show people that their data is secure, they will leave.
If they have antivirus software on their devices it will also flag your website. Make sure that you have an up-to-date SSL certificate so that your customer’s and visitor’s data is encrypted.
You can tell a website is safe because there will normally be a padlock in the area of the browser where you put in a URL. You can use website monitors to ensure that everything is secure on your website.
No matter how great your website looks, if it is not mobile responsive then you have a problem. When choosing a theme for your website make sure that it will look good should someone choose to browse your website on their mobile device.
Most users nowadays are browsing on the go, so if your website is not easy to navigate or doesn’t look good on mobile they will pass.
This will increase your bounce rate and can help to decrease your search engine rankings.
Make Your Website Stand Out
As you can see to keep visitors on your website you have to have a few strategic systems in place. Making sure that your website is as attractive as possible is the only way to ensure that people stick around to see what you have to offer.
You also need to make them feel safe while they are browsing. Once you have done these things you will find that visitors stay on your website longer and your bounce rate is reduced.