It’s important that you know how you wish your small business to be perceived. If we’re willing to hazard a guess, we’d say that you hope for your small enterprise, (no matter if this is a home brand, a small contracting firm, or a startup), to seem capable, confident, secure, and reliable.
Without these virtues, it’s very unlikely that new clients will give you the time of day. In some cases, the barrier for trust is even higher. Allowing unknown and unproven contractors in our home, for instance, is not necessarily a good idea for most clients, when a range of proven and well-reviewed businesses are all too happy to take on the job for us.
Ultimately, if you cannot project confidence in your small-time business, then you can’t expect others to. Thankfully, with a little care and a few reassuring techniques, you’ll be well on your way to cultivating clients and thoroughly servicing their needs. This can encourage a cumulative, snowballing effect, where results speak for themselves and recommendations flow. In this post, we’ll discuss how to get there by projecting confidence and reliability in everything you do.
Offering Essential Bonds
Bonds can be a good way of guaranteeing delivery of the work before your contract is accepted. A payment performance bond can provide this. This kind of approach can ensure that you’re willing to not only pay lip service to the fact you’ll complete a job, but you’re ready to make sure that you’ll involve yourself in a contract that ensures work will be done. This way, you can showcase that even new clients have nothing to fear, and if anything goes wrong, they’re protected anyway.
Curate Guarantees
It’s good to curate guarantees for certain work. This includes concepts like warranties that can be applied where appropriate, and sometimes even determined by your own intent. For instance, it might be that after installing a roof, you’re happy to come back and work on any major maintenance for two years after the fact. You know that your work will last that long and the quality of materials will make this unlikely, and so sometimes, the offer is one that will only be taken up rarely, but can benefit you each time. It also grants your clients or customers peace of mind.
Present Your Story With Pride
Every firm has a history. Even if this history is relatively new, or if you have difficulties and mistakes in your past, it can be good to own it and to present this properly, with pride, and care. This way, you can sell your story. When clients see your story, they might want to be part of it. For instance, if a business owner records a well-produced video discussing the essential principles and values they had when creating the food, all of a sudden, your firm is humanized, and an interesting prospect. In many ways, this narrative can be reinforced as time goes on.
With this advice, you know that you are projecting confidence in your small-time business, in the best possible light.
