I’ll let you in on a little secret. An important part of blogging is how to craft great blog post titles. How well you write, how well-researched your content is, or how pretty your images are means nothing if you can’t get readers to click through and start reading your post. And the single most important thing when it comes to getting readers’ attention is your blog post title.

It’s also the most important on-page factor when it comes to SEO. So if you’re hoping for lots of free traffic from Google and all your favorite social media sites, you need to get good at crafting great blog post titles.

Start With Your Keyword

The key with great blog post titles is to strive for a balance between a title the search engines will like and one that your readers will find interesting and engaging enough to make them want to click on it. To get that balance just right, I like to start with a keyword or key phrase that I want to rank for in the search engines.

Open up your favorite keyword research tool ñ like the Google Keyword Planner for example ñ and play around with it until you come up with the keyword or key phrase you want to rank for.

For the sake of illustration let’s say our keyword example is “best blog hosts” and the post will be a review of five of the best hosting companies for WordPress blogs. “Best blog hosts” is the keyword we want to rank for in this example.

Make It Interesting

Now that we have the keyword, it’s time to make it interesting for our readers. There are plenty of different ways to turn our example keyword into an interesting blog post title.

Here are a few ideas:

  • The Three Best Blog Hosts Reviewed – Read This Before You Sign Up
  • Looking For a New Home for Your Blog? The Best Blog Hosts Reviewed
  • My Top 5 Best Blog Hosts Revealed ñ Here’s Who I Recommend
  • Wondering Who The Best Blog Hosts Are?
  • Is Your Host One The Best of The Best Blog Hosts List?

Do you see how this works? Start with the keyword and then try to think about why your readers would be looking for this information. Focus on what’s in it for them by sharing content that will help them out.

Stay Authentic and Stick With Your Style

Last but not least stay authentic and stick with your own style. This is particularly important if you’re an established blogger. Don’t just copy and paste the blog post titles above. They may not reflect the style and tone of voice of your blog posts. In other words, they may not be you. Balance the need for the search engines to easily find what you’re content is about, the need to keep things interesting for your readers, with your own voice.

You may find it helpful to write a few different blog post titles down and then chose the one that resonates most with you (and hopefully with your readers).

Petra Monaco

Petra Monaco

The Rebels Den

Petra Monaco is a published author, coach, mom and breaks the status quo for fun. As a foster kid, she knows the challenges and excuses people make as she rewrote her own story and then worked her way through to become a Master's level therapist. However, after watching her son fight for his life due to a rare genetic disorder and three liver transplants, she now coaches creatives and multi-passionates to stop waiting for “one day” and the “perfect moments’. Petra helps you dive deeply into the heart of things in order to discover your next steps, inspires you to set up your own personal framework so you can break free from fear, doubt, and overwhelm so you can start creating the life you want now. Petra uses her personal story to inspire and motivate people into doing the work they need to do to create change because she believes that your excuses are just avoidance. You can have the cake and eat it too if you're willing to show up for it!
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