Your business website serves so many functions. It’s your shop front, your public face, a catalog of your products and services, as well as the location to which customers can go when they need information, advice, or help. That is why your website needs to be the best it can possibly be, something you can read all about in the post below. 

Get rid of stock images 

First of all, if you want your website to be as effective as possible, it can be very useful to get rid of all those stock images you have on display. Now, I’m not saying stock images are bad, after all, they are free and they can help to illustrate the point you are making. 

However, the problem with such images is that they are used so much, visitors to your site will be able to spot them from a mile away. Something that can suggest a lack of authenticity to anyone viewing your site. 

With that in mind, where possible try and replace stock images with photos you have taken yourself. You can even get some advice on how to take better digital images below. Alternatively, some businesses may prefer to use simple and/or stylish illustrations instead, as these can provide a slick professional image, while also breaking up and illustrating the point you are making in your text. 

Add some live chat software 

Another smart way to improve your website is to add some live chat software. A tool you can click here for more details on. The main benefit of live chat software is that it allows customers to interact with your representatives directly and instantaneously. This is of course, essential for closing as many sales as possible, as real-time chat can be used to answer questions and provide reassurance that would otherwise cause prospects to navigate away from your site. 

Get it designed by a professional 

It’s simple advice, but it works! Yes, there are all kinds of drag and drop site builders that you can use. However, none can properly replicate the expertise and experience of a pro website designer making a product customized to your specific needs, and the needs of your clients. 

After all, customer experience is everything when it comes to your website. Happily, there is no better way to ensure your customers have the best experience possible when they visit your site than to have it designed with them in mind.  

Boost your SEO 

SEO or search engine optimization is also another vital function of your website, and without it, those best suited to the products and services you are offering can struggle to find you online. With that in mind, making sure your website is optimized for SEO is crucial. This should include the use of keywords and phrases, categories, and inbound and outbound links. 

Do not forget that meta descriptions are also valued highly by Google’s ranking systems right now, so be sure to enter those in for every page you have on your site too. 

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