A sales page has the ability to capture, engage and leave people wanting more. BUT! They’re definitely not the easiest piece of content to write. Unless you have a plan.
Sales pages are one of the hardest pieces of content to write for your products or services and that’s because they have a lot that they need to do! They have to be compelling and informative … but at the same time not be overly salesy and pushy.
That’s a lot of pressure for a piece of content.
And while writing a full sales page may sound like a massive undertaking, it doesn’t have to be painful.
All it takes is an easy-to-follow, but still incredibly detailed, guide.
Inside this planner:
- About that headline
- Be visual but with words
- Be the storyteller
- Make use of testimonials
- Give them the benefits
- Make a solid call to action