If you want to finally take your ecommerce business to new heights, then you need to do what others aren’t doing, or at least you need to do what they’re doing, but only do a better job at it. So, one thing that every ecommerce business has to do is have packaging. But is that boring packaging actually going to work?
Absolutely not! While sure, companies like Amazon and Walmart can get by with using basic and boring packaging, small businesses need to use this packaging as a chance to work on their marketing, help them get known, loved, and so on. Besides, it’s a perfect Christmas marketing idea too! But how exactly can this even work?
First Impressions Matter
Think about the excitement of receiving a package. That anticipation, the moment you hold it in your hands before you even open it—that’s where the magic starts. That is the exact point where you want to make your mark! Now, just think about it for just a moment: your business packaging is the first physical touchpoint with your customer. It’s a golden opportunity to make a memorable impression. When done right, packaging speaks volumes about your brand’s quality and attention to detail.
So, you might want to consider this: when a customer sees a beautifully designed package, it instantly elevates their perception of your brand. It’s like meeting someone for the first time; you wouldn’t show up in wrinkled clothes, right? Your packaging should reflect the same level of care and professionalism.
There Should Be Storytelling in the Design
Basic brown packaging and minimal effort just won’t get the job done, so you really need to keep that in mind! Instead, your packaging isn’t just a container; it’s a canvas. It’s a chance to tell your brand’s story visually. From the colors you choose to the fonts and graphics, every element can convey who you are and what you stand for.
But overall, a well-crafted package can evoke emotions, create curiosity, and build a deeper connection with your audience. This is exactly what you want, and this is exactly what the customers need! Customers love the packaging, and they especially love this story-telling aspect to it too.
So here’s a great example of this: pocket prints. They’re cute and compact packages with vibrant, pocket-sized prints that catch the eye. But where does the story come to play? Well, they say a painting can capture a thousand words, so they’re not just prints; they’re a part of your brand’s narrative, speaking to your creativity and attention to detail. Again, this is merely an example, so go with what you think is best.
The Sustainability Speaks Volumes
Want to know what else tells a story? The sheer amount of sustainability that’s in your packaging. Yes, even this component can bea way to market your brand. But oif course, you need to make it clear that your packaging is sustainable.
For example, sometimes there’s a card that states how to recycle the packaging, where the packaging came from, what it’s made from, ect. Now these are just examples. But overall, these choices show that you care about more than just profit; you care about the planet, too. It’s a powerful message that can set you apart from competitors.
