When you’re ready to share your work with the world it can be daunting to know how to get the word out. There are at least 4 ways to market your business: text, graphics, audio, and video. Some of these may appeal more than others and come with benefits and drawbacks.
Here’s an overview of each of these four kinds of content and when they should be used.
Text-based content is by far the most common type and something I am a huge fan of is blogging because search engines can find this a lot easier as opposed to videos or audios. And I believe having a website is a key component as the written content will help you in ranking on the internet.
When it comes to preparing text-based content, it’s simple enough because all you need to do is type up your blog post and don’t need to utilize microphones or videos, or expensive graphic editing programs.
Graphic-based content is often referred to as infographics and is information converted into an image. The benefit of this is that you can be entertaining and informative all at the same time. The challenge is that infographics are not necessarily search-engine friendly but add them to your blog post and get them on Pinterest, and people be ready to jump up, read them and share them.
For example, if you’re illustrating the history of war, it’s much more alive to actually have graphics than just to describe it in words.
Audio content has really taken off ever since the iPod became popular whether it be music in itself or a podcast. Think about it in the past audio was only available on a cassette (remember those?) or CD and they could be quite pricey.
Nowadays, however, people can listen to audios anywhere they go. In the car, on the bus, while walking, at lunch, etc. It saves time and is extremely convenient. Audio content can also be added to a website and combined with transcription, help your website be found.
Did you know that YouTube is the second largest search engine? Video content is one of the most dynamic methods of sharing your work on the internet. You can be funny, informational, interesting, high tech, and/or personal!
There’s also a higher chance of going viral with a video as opposed to an audio podcast.
But there is a lot more involved with creating video content because you need to shoot the video, edit the video and finally render the video. This process can be tedious and take many hours as opposed to writing an article that takes about 30 minutes.
Which one of these 4 ways to market your business is right for you?
It really depends on what kind of content you’re creating and who your market is. I believe that you can do all four of them really well but I also think that the one that appeals to you the most will make a bigger difference.
For example, I prefer to write blog posts but then my video content is usually in the form of interviews and audio messages created with a PowerPoint (again turning it into a video).
Need some help sorting out your content marketing? Book a Coaching + Consulting Session with me!