When you’re ready to share your work with the world it can be daunting to know how to get the word out. There are at least 4 ways to market your business: text, graphics, audio, and video. Some of these may appeal more than others and come with benefits and drawbacks.

Here’s an overview of each of these four kinds of content and when they should be used.

Text-Based Content

Text-based content is by far the most common type and something I am a huge fan of is blogging because search engines can find this a lot easier as opposed to videos or audios. And I believe having a website is a key component as the written content will help you in ranking on the internet.

When it comes to preparing text-based content, it’s simple enough because all you need to do is type up your blog post and don’t need to utilize microphones or videos, or expensive graphic editing programs.

Graphic-Based Content

Graphic-based content is often referred to as infographics and is information converted into an image. The benefit of this is that you can be entertaining and informative all at the same time. The challenge is that infographics are not necessarily search-engine friendly but add them to your blog post and get them on Pinterest, and people be ready to jump up, read them and share them.

For example, if you’re illustrating the history of war, it’s much more alive to actually have graphics than just to describe it in words.

Audio

Audio content has really taken off ever since the iPod became popular whether it be music in itself or a podcast. Think about it in the past audio was only available on a cassette (remember those?) or CD and they could be quite pricey.

Nowadays, however, people can listen to audios anywhere they go. In the car, on the bus, while walking, at lunch, etc. It saves time and is extremely convenient. Audio content can also be added to a website and combined with transcription, help your website be found.

Video

Did you know that YouTube is the second largest search engine? Video content is one of the most dynamic methods of sharing your work on the internet. You can be funny, informational, interesting, high tech, and/or personal!

There’s also a higher chance of going viral with a video as opposed to an audio podcast.

But there is a lot more involved with creating video content because you need to shoot the video, edit the video and finally render the video. This process can be tedious and take many hours as opposed to writing an article that takes about 30 minutes.

Which one of these 4 ways to market your business is right for you?

It really depends on what kind of content you’re creating and who your market is. I believe that you can do all four of them really well but I also think that the one that appeals to you the most will make a bigger difference.

For example, I prefer to write blog posts but then my video content is usually in the form of interviews and audio messages created with a PowerPoint (again turning it into a video).

Need some help sorting out your content marketing? Book a Coaching + Consulting Session with me!

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Petra Monaco

Petra Monaco

Create the Life You Want + Make an Impact while you're at it!

Petra Monaco is a published author, coach, mom and breaks the status quo for fun. As a foster kid, she knows the challenges and excuses people make as she rewrote her own story and then worked her way through to become a Master's level therapist. However, after watching her son fight for his life due to a rare genetic disorder and three liver transplants, she now coaches creatives and multi-passionates to stop waiting for “one day” and the “perfect moments’. Petra helps you dive deeply into the heart of things in order to discover your next steps, inspires you to set up your own personal framework so you can break free from fear, doubt, and overwhelm so you can start creating the life you want now. Petra uses her personal story to inspire and motivate people into doing the work they need to do to create change because she believes that your excuses are just avoidance. You can have the cake and eat it too if you're willing to show up for it!
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